About The STV Appeal
The STV 2012 appeal is again helping children and young people in Scotland who are affected by poverty. The shocking fact remains that 220,000 children in Scotland lives in poverty
. Every penny raised stays in Scotland and goes directly to support children most in need.The STV Appeal has the support of the Scottish Government which is committed to match-funding the total amount raised in 2012. All operational costs of the STV Appeal are met by The Hunter Foundation and STV meaning that every penny donated by the public will go directly to support those children most in need.Working closely with six major Scottish charities (Aberlour, Action for Children, Barnardo’s Scotland, Children 1st, Save the Children Scotland and One Parent Families Scotland) the STV Appeal supports initiatives that seek to change the lives of Scotland’s most vulnerable young people in a sustainable, long term way .
STV Appeal aims not only to fundraise but also to raise awareness and challenge stereotypes; tackling both the causes and effects of child poverty.
Making its first appearance our new softly draped jacket which can be worn short or long – just turn it upside down! We’ve already made it in pure wool (both plain and tartan) and delicious cashmere.